PRIMO

Primo takes you on a trip to Havana via a ridiculously sophisticated Santal note, the tobacco and light smoke of a Cuban Cigar, and a touch of vanilla sweetness from Smoked Rum. Absolutely perfect for date nights & standing out for all the right reasons.

"Santal" refers to Santalum, a family of Sandalwood trees. The Santal note in Primo is warm, woody, and smooth which creates a truly premium, long-lasting experience.

Our core collection features a lot of bright fragrances, which we love. For Primo, our 11th core fragrance, we wanted to mix it up. We set out to create something deep & full-bodied without it ever feeling too heavy. Primo's combo of richness, light smoke, woods, and rum checked every single box for us. We think it'll do the same for you.

Naturally, this label features a map of Havana, a shoutout to our favorite Cuban friend, nicknamed Primo.